Your website plays a critical role in the growth and success of your company. Not only is it the face of your business, but it’s also the top sales tool and spokesperson of your business. Website designers, online marketers, copywriters, and anyone involved in creating your website scrutinizes various aspects to make it engaging and valuable to your target audience. You must be thorough and make sure all website elements are in sync with your objectives and satisfy the needs of your prospective and existing clients.
A lot of thought and strategizing goes into creating and developing a website. One of the primary goals of building a site is to boost conversions. While there are different things that you can do to optimize your website to help towards this goal, it is essential to note that there are web design optimization tactics that you can implement to guarantee an increase in your site conversions.
In light of that, we’ve listed down some web design elements recommended by experienced agencies offering web design services that will help increase traffic, attract quality leads, and ultimately increase your conversions.
Micro-interactions refer to animated responses that confirm actions made by users on the site. Top-ranked companies realize the importance of integrating micro-interactions in their clients’ websites. These little animations make your online pages more engaging, resulting in a pleasant user experience for your prospective clients.
Animated CTA buttons
A lot of strategizing is put into developing call-to-action (CTA) buttons. After all, they are meant to guide leads to take the desired action. Put a lot of thought into things like placement, size, shape, and wording of your CTA buttons to ensure a boost in your website conversions. Your site’s CTA buttons should stand out, captivate, and grab the attention of your audience. Subtle animation is a sure-fire way of grabbing the attention of your online visitors quicker and more effectively.
Nobody likes filling out lengthy and complicated forms. Traditional online forms are intimidating and tedious resulting in high abandonment rates for any website. To prevent this from happening, make your fill-out form as concise as possible, requiring only essential pieces of information so as not to frustrate and annoy leads close to conversions. If your form demands more than a few details, you should consider utilizing the multi-step form layout. You need to break up the long form into smaller forms or rather steps, each demanding one or two pieces of information. Users are more likely to complete the form as they receive visual feedback of every action they take.
If you’re keen on converting leads to customers via e-mail and other digital marketing tactics, introduce at least one exit pop-up that gives your visitors an option to subscribe to newsletters before leaving your website. An exit pop-up may also function as your last-ditch offer to get yourself another chance to convert a customer.
Strategize your web design with experts to determine which optimization tactic will fulfill your need for boosting conversion. You may implement a few at any one time and change if you wish to try other web design optimization techniques.